These landing pages (lead gen and sales focused) use a storytelling-led approach to guide visitors through an emotional and persuasive journey. Rather than presenting information upfront, the design leads with a relatable problem (stress, disconnection, or burnout) and gently positions Hepburn Bathhouse & Spa as the solution. Each section builds on the last: from visual focus and emotive headlines to benefit-focused copy, social proof, and a clear call to action. Integrating storytelling into campaign landing pages provides a seamless narrative experience designed to deepen engagement and drive lead conversions while staying true to the brand’s tone of calm and luxury.