For Wai Ariki Hot Springs & Spa’s Awake spring campaign, I created a multi-platform paid social suite to drive awareness and bookings across Facebook and Instagram.

The campaign included animated Reels, interactive Stories, and static in-feed ads, each optimised for platform requirements and audience engagement. I developed all creative assets from concept through to delivery, ensuring seasonal messaging aligned with the spa's premium brand identity.

I presented the campaign through mockups that showcased how each asset would appear in situ, helping the marketing team visualise placements before launch. The final campaign delivered a cohesive, modern design system that brought consistency across Meta channels while highlighting the spa’s wellness offering for spring.