I developed the full brand identity for Normanville Jetty Holiday Park, crafting visual keys that reflects the park’s relaxed coastal setting and appeal to families and campers of all ages. This included logo design, colour palette, typography, graphic elements, and photography direction. I produced a comprehensive brand guide to ensure consistent and effective application across all touchpoints. Accessibility was a key focus throughout, ensuring all design elements met standards for visibility, readability, and inclusion for people of all abilities.