I created a full suite of digital and print assets for Roots of Rapture, a special event held at the iconic Hepburn Pavilion, an historic venue known for its elegance and connection to place. This project required a careful creative balance: capturing the expressive, free-spirited energy of the event holders while staying true to the refined and established tone of the Hepburn brand.

Deliverables included Meta ads, social media organic tiles, a web banner for the ticketing platform, and a range of print collateral such as posters and flyers. Each design was developed to not only reflect the essence of the event, but optimised for conversion across channels to drive engagement and ticket sales. A/B testing was conducted on key social creatives to refine performance and ensure the strongest visual and messaging outcomes.