I’ve worked closely with B2B marketers and copywriters to develop LinkedIn assets for SMB to global enterprises. Designed to generate quality leads for a range of businesses. Unlike B2C marketing, where emotion and impulse often drive action, B2B marketing requires a more strategic approach, earning trust, demonstrating value, and positioning the brand as a credible solution provider. My role focused on designing assets that communicated professionalism and clarity, while aligning with brand tone and business objectives to support long-term relationship building.