Joinin is a highly customisable video conferencing platform positioned as an alternative to Zoom, with a strong focus on SaaS clients. I was briefed to create supporting graphics that helped communicate key platform benefits quickly and clearly. The goal was to strike a balance between fast visual communication, using simple, effective illustrations, and establishing credibility through real product visuals. These assets were designed to support sales and marketing efforts for the startup, making it easier to influence decision-makers at a glance and demonstrate the platform in action.