Howdy partner! I'm a multi-faceted digital designer drawing from my background in graphic design to create beautiful, and functional designs.
Brand refresh & style guide creation
AgriProve is a rapid growth company that had little to no documentation of the visual brand. The problem they were facing was their team was all using different typefaces, different email signatures, and different Microsoft templates - if they used them at all. I spoke to executives and their marketing manager to pinpoint their main issues and explained to them how disruption of design consistency could directly impact a company's trust factor. The client was happy with my expertise and after my brand discovery session, I began fitting out a concept of a visual guide. After confirming my notes from our meeting I started a brand concept, and with a few reviews, we had a strong style guide to share with internal team members and 3rd parties. Following this, I provided the team with 4 internal templates in Word, 1 template in PowerPoint, and 1 template in Excel.
